Alliances against Zika virus

Partnership objectives

To enhance, strengthen the relationship/partnership with the government by making better delivery of key messages of our internal stakeholders.

A campaign to disseminate information about Zika in Brazil. A campaign to disseminate information about Zika in Brazil. Copyright Merck

What are the health needs and challenges?

  • Little information on the proper use of repellents  
  • Some experts are beginning to suggest that women should delay their pregnancy due to the Zika epidemic - related to high rates of microcephaly;
  • General population claims for more information on how to proceed on pregnancy;
  • Opportunity to reinforce to the communities in need the importance of eliminating the vector mosquito.

Description of partnership activities and how they address needs and challenges

  • Association #ZikaZero the campaign of the Ministry of Health with messages about the correct use of repellents, indicating the IR3535 as the best for children and pregnant women.
  • Development of #VamosConversar campaign aimed at women who want to conceive involving Medical Society, Government, Media, Health Bloggers and Patient Associations.
  • Public Relations Campaign: Internal Communications and product distribution to employees containing IR3535 employees; Clarification to Brazilian press about the options available to prevent Aedes Aegypti.
  • Educational Project, which creatively teaches children and young students from public schools in Rio de Janeiro on the prevention of the mosquito Aedes aegypti.

Lessons learned

  • Common opportunity identification between different internal stakeholders.
  • Engagement of external stakeholders around the same theme with different goals.          

Summary of impact and forward looking information

  • Posts on the Facebook page, with 197,265 likes and Ministry of Health Blog.
  • 200 positive articles published.
  • Educational project held in 8 schools reaching about 4,000 students.

Measurement of progress towards objectives:

  • Position Merck as a partner of government to different themes of health and social responsibility;
  • Differentiation with the first portal of quality information on the topic of pregnancy and Zika Virus;
  • Number of people reached by the initiative.

Videos

Campaign objectives

How is a baby infected with Zika?

Understanding Zika

Partnership information

Company(ies) Merck

Partner(s) Brazilian Ministry of Health

Type of Partner(s) Government

Therapeutic Focus Neglected Tropical Diseases

Disease(s) Zika

Program Type(s) Prevention Programs - Awareness & Outreach

Region(s) Latin America & Caribbean

Number of Countries 1

Country(ies) Brazil

Start Date 2016

More information Zika Awareness Campaign Ministry of Health, Brazil

Anticipated completion date Ongoing

« We are grateful for Merck approach to provide us with relevant information and clarification about repelents – which is their expertise -, because this is really necessary for proper decision making in a government level. »

Walter Vasconcelos, Minister of Health Communications Director