Alliances against Zika virus

Partnership objectives

To enhance, strengthen the relationship/partnership with the government by making better delivery of key messages of our internal stakeholders.

A campaign to disseminate information about Zika in Brazil. A campaign to disseminate information about Zika in Brazil. Copyright Merck

What are the health needs and challenges?

  • Little information on the proper use of repellents  
  • Some experts are beginning to suggest that women should delay their pregnancy due to the Zika epidemic - related to high rates of microcephaly;
  • General population claims for more information on how to proceed on pregnancy;
  • Opportunity to reinforce to the communities in need the importance of eliminating the vector mosquito.

Description of partnership activities and how they address needs and challenges

  • Association #ZikaZero the campaign of the Ministry of Health with messages about the correct use of repellents, indicating the IR3535 as the best for children and pregnant women.
  • Development of #VamosConversar campaign aimed at women who want to conceive involving Medical Society, Government, Media, Health Bloggers and Patient Associations.
  • Public Relations Campaign: Internal Communications and product distribution to employees containing IR3535 employees; Clarification to Brazilian press about the options available to prevent Aedes Aegypti.
  • Educational Project, which creatively teaches children and young students from public schools in Rio de Janeiro on the prevention of the mosquito Aedes aegypti.

Lessons learned

  • Common opportunity identification between different internal stakeholders.
  • Engagement of external stakeholders around the same theme with different goals.          

Summary of impact and forward looking information

  • Posts on the Facebook page, with 197,265 likes and Ministry of Health Blog.
  • 200 positive articles published.
  • Educational project held in 8 schools reaching about 4,000 students.

Measurement of progress towards objectives:

  • Position Merck as a partner of government to different themes of health and social responsibility;
  • Differentiation with the first portal of quality information on the topic of pregnancy and Zika Virus;
  • Number of people reached by the initiative.

Videos

How is a baby infected with Zika?

Understanding Zika

Campaign objectives

Partnership information

Company(ies) Merck

Partner(s) Brazilian Ministry of Health

Type of Partner(s) Government

Therapeutic Focus Neglected Tropical Diseases

Disease(s) Zika

Program Type(s) Prevention Programs - Awareness & Outreach

Region(s) Latin America & Caribbean

Number of Countries 1

Country(ies) Brazil

Start Date 2016

More information Zika Awareness Campaign Ministry of Health, Brazil

Anticipated completion date Ongoing

« We are grateful for Merck approach to provide us with relevant information and clarification about repelents – which is their expertise -, because this is really necessary for proper decision making in a government level. »

Walter Vasconcelos, Minister of Health Communications Director