Dreaming is Worthwhile (Vale Sonhar)

Partnership objectives

  1. Decrease teenage pregnancy rates in the city of São Paulo.
  2. Encourage young people planning their future.
  3. Teach young people to identify risky sexual practices, the functioning of birth control methods in the organism and their correct use.

In Brazil, Pfizer has elected health education as the focus of its action in social projects. In Brazil, Pfizer has elected health education as the focus of its action in social projects. Copyright Pfizer

What are the health needs and challenges?

Teenage pregnancy prevention is one of the key social challenges in the fight against poverty. The number of pregnant Brazilian teenagers is now 2% greater than in last decade. According to data from the Datasus – Ministry of Health  28% of live births in Brazil during 2004 were to mothers aged 10 to 19. According to the same source, 104,716 teenagers became mothers in 2004 in São Paulo. The study Juventudes Brasileiras, conducted by the UNESCO, determined that 25% of girls who become pregnant as teens eventually quit school.

Description of partnership activities and how they address needs and challenges

Resulting from a partnership between Pfizer and Instituto Kaplan, education and social services association, Dreaming is Worthwile is a project focused to prevent pregnancy in adolescents. It recognizes that while teenage pregnancy is caused by many factors, inadequate sex education in Brazil is one of the most significant. The project joins knowledge about sexuality, reproduction and contraception to each adolescent’s desired career to leverage motivation to safe sex, and has the purpose of developing a sense of personal responsibility in adolescents by explaining the social and individual changes to a teenager’s life caused by pregnancy and showing them how a pregnancy could impact their life projects.

Awareness about pregnancy risk and provides information on reproductive choices (birth control methods). It also helps young people understand their vulnerability and develop lower risk behavior. Dreaming is Worthwhile explains the social and individual changes to a teenager’s life caused by pregnancy.

Lessons learned                            

Pfizer actively contributes in order to make each country and community in which it operates a better place to live and work. In Brazil, Pfizer has elected health education as the focus of its action in social projects, recognizing its talent and making available its experience and ability for enhancing people’s quality of life.

Summary of impact and forward looking information

Deaming is Worthwile started in 2004, through a pilot project conducted in the region of Vale do Ribeira, in São Paulo, which contributed for a 92% reduction in the number of pregnancies among adolescents attending the schools that benefitted from the program. From 2007 on, the project has been implemented by São Paulo State Education Department as one of the activities of the Biology program, impacting all public schools in the State and more than 700,000 children.

Partnership information

Company(ies) Pfizer

Partner(s) Instituto Kaplan

Type of Partner(s) Academia / Hospitals

Therapeutic Focus Women and Children's Health

Disease(s) Adolescent Health, Children's Health, Family Planning, Sexual & Reproductive Health, Women's Health

Program Type(s) Prevention Programs - Awareness & Outreach

Targeted Population(s) People with low income, Women, Youth

Region(s) Latin America & Caribbean

Number of Countries 1

Country(ies) Brazil

Start Date 2004

More information Vale Sonhar

Anticipated completion date Ongoing

« With this project, I realized that if I got pregnant now, all I have planned for my life would have to be postponed.... I realized that I better wait long to have a child. »

Rachel - 16 years