Healthy Ageing and NCD Prevention in Communities

Program Objectives

The IFRC, in partnership with Pfizer, has worked on a joint initiative which aims to use the expertise and resources of both organizations to develop and test evidence-based tools to support healthy and active ageing at the community level.  

Older people are, and will continue to be, vital assets to their families, friends and communities. Older people are, and will continue to be, vital assets to their families, friends and communities. Copyright Pfizer

What are the health needs and challenges?

By 2050, the number of individuals aged 60 years or above will have tripled from 600 million in 2000 to two billion. Eighty percent of them will live in low- or middle-income countries, and while these statistics highlight the scale of the challenge society faces, an ageing population provides countless opportunities. Older people are, and will continue to be, vital assets to their families, friends and communities.

Description of partnership activities and how they address needs and challenges

The IFRC has developed, tested and started to disseminate a package of tools for use by Red Cross Red Crescent volunteers working with older populations and those who care for them. The toolkit includes content about non-communicable diseases, risk factors such as falls and social isolation, as well as tools which provide guidance and activities to help people pursue healthier lives. The tools will be translated and published in different languages to better reach the communities. Additional tools will also be developed for those who care for older people, which will include content on how they can help to enable healthy ageing with dignity and care. Importantly, the kit aligns with the existing Healthy Lifestyles Community – a highly successful learning and online community –which is used by a number of National Societies worldwide as part of their community-based health programmes. The integration of the kit within community health programmes is an important step, ensuring that collective action is at the forefront of elderly care in communities.

Experiences on strategies, tools and lessons learned are regularly shared for the benefit of National Red Cross and Red Crescent Societies worldwide wishing to better serve the needs of older people in their communities.

Summary of impact and forward looking information 

There is an increasing demand from National Societies for technical support and capacity building to integrate the new ageing toolkit into their programmes for communities. So far 15 National societies have piloted the tools, and expect global roll out from 2017.

 The new program builds up from existing initiatives within the IFRC movement: Health Ageing is a part of recently developed comprehensive Community-based homecare toolkit in the Europe region, offers National Societies in the region and beyond information and guidance on setting up a community-based home care programme.  Care and support for elderly is key activity of Red Cross Societies in Thailand, Colombia, Argentina.


Partnership information

Company(ies) Pfizer

Partner(s) International Federation of Red Cross Red Cresent Societies (IFRC)

Type of Partner(s) IGOs

Therapeutic Focus Mental and Neurological Disorders, Non-Communicable Diseases

Disease(s) Cardiovascular Diseases, Depression

Program Type(s) Health System Infrastructure - Training, Prevention Programs - Awareness & Outreach

Region(s) World

Number of Countries 1

Country(ies) Worldwide

Research Country(ies) Worldwide

Start Date 2015

More information Pfizer report

Anticipated completion date 2017

« Importantly, the healthy ageing materials align with the existing Healthy Lifestyles Community,a highly successful learning and online community, which is used by a number of National Societies within their community-based health programmes. »

Julie Lyn Hall, M.D., MPH, MBE Director of Health and Care International Federation of Red Cross and Red Crescent Societies (IFRC) Geneva, Switzerland