Remember I Love You

Partnership objectives

To bring together the various stakeholders to promote a better understanding and early diagnose of dementia.

'Remember I Love You' aims to combat stereotypical views around dementia. 'Remember I Love You' aims to combat stereotypical views around dementia. Copyright Eisai

What are the health needs and challenges?

The age structure of the population is changing rapidly in the People's Republic of China. It was estimated by the Ministry of Civil Affairs of the PRC (2014) that 212 million people were aged 60 years and over in 2014, a number equivalent to the combined population of Germany, France and the U.K. Despite the huge number of older people and dementia patients, very little is known about dementia and appropriate care. In China, only 21% of the dementia patients get a standard diagnosis among those diagnosed, and only 19.6% of patients are taking appropriate treatments.  

Description of partnership activities and how they address needs and challenges

Eisai employees visited patients and their families across four major cities (Beijing, Shanghai, Guangzhou and Chengdu) in China. Through such in-depth face to face visits, we learnt that healthcare providers and people close to patients including family play key roles in reducing misunderstanding of dementia, and encourage early diagnosis and treatment.

From these experiences, Eisai launched a public awareness campaign called “Remember I Love You”, aiming to correct stereotypical views such as “becoming forgetful is a natural phenomenon of aging, no intervention can stop it”, “it is a shame to suffer from dementia disease”, “dementia is not a fatal disease, so there is no need to take any action” and so on. Experts from Alzheimer’s Disease Chinese and dementia healthcare providers were invited to deliver speeches on dementia and care. Broad coverage by major newspapers and social media generated tremendous attention from the whole society.

As part of the “Remember I Love You” campaign, Eisai co-established an SNS platform called “Yellow Wristband” with China Population Welfare Foundation. It is a comprehensive application to provide education on dementia, simple self-assessment, drug compliance, memory clinic list. Particularly, the SNS platform provides online application function for yellow wristband, a wristband integrated with dementia patient information, in order to help them find home and contacts when they are wandering. Also, aligned with “Yellow Wristband” SNS platform’s launch, community-based activities including disease awareness campaign and cognition assessments were conducted all over the country.

Summary of impact and forward looking information

228 media reported our activities; we received more than 130,000 Likes on social media and a respective journal issued special coverage on “Remember that I Love you” and dementia patient story. More than 20,000 people registered on “Yellow Wristband” platform, about 10,000 people participated in “Yellow Wristband” community activities.

Measurement of progress towards objectives: 

Estimated overall value of partnership:

  • This partnership could promote a better understanding on dementia from the whole society, and encourage early diagnosis, appropriate treatment and a dementia-friendly community, which helps the whole society to reduce the burden of dementia.

Estimated amount of people impacted:

  • Up to now, 20,000 people have registered on “Yellow Wristband” SNS platform
  • About 10,000 people joined “Yellow Wristband” community-based activities

Partnership information

Company(ies) Eisai

Partner(s) Alzheimer’s Disease Chinese (ADC), China Population Welfare Foundation

Type of Partner(s) Academia / Hospitals, Government

Therapeutic Focus Mental and Neurological Disorders

Disease(s) Dementia

Program Type(s) Health System Infrastructure - Outreach & Medical Services, Prevention Programs - Awareness & Outreach

Region(s) East Asia & Pacific

Number of Countries 1

Country(ies) China

Start Date 2016

Anticipated completion date Ongoing